Our story

Built by plant people, for plant people.

Why we built this

Früiio started with a simple problem — keeping track of plants is harder than it looks. Which one needs water today? What was that pest issue last spring? What's the actual name of this thing I bought at the market?

Most plant apps feel like they were built by people who don't actually own plants. They're either too simple to be useful or so complicated you need a horticulture degree. We wanted something in between — a beautiful, intelligent companion that grows with you.

So we built Früiio. A place to track your collection, identify anything, get care advice from Vera (our AI), and connect with a community of growers who love plants as much as you do.

What we believe

Plants make life better

We genuinely believe this. Every home, office, and pocket of the city is better with something green growing in it. Früiio exists to make that easier.

Technology should serve nature

Vera uses AI to identify plants and give care advice — but the goal is always to help you build a real relationship with living things, not to replace it.

Community over competition

The best plant knowledge lives in communities, not textbooks. Früiio is designed to make sharing that knowledge as natural as showing someone a cutting.

Privacy is a right

We don't sell your data. We don't show you ads. We make money when you find enough value to subscribe — that's the only business model we want.

Meet Vera

Vera is Früiio's plant intelligence AI. Point your camera at any plant and she'll identify it. Ask her a care question and she'll give you a real answer — not a generic article. She's the knowledgeable friend you always wished you had at the garden centre.

Learn more about Vera

Come grow with us.

Free to start. No credit card. Just you, your plants, and a community that gets it.

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